PowHER Sports is a one-of-a-kind campaign reaching millions of Gen Alpha & Gen Z girls through live events, digital content, and social & earned media. Bringing mentors and sports HERos into girls’ everyday lives, empowering mentorship, building self-confidence, and breaking emotional barriers, this unique brand experience creates a future where girls excel and thrive through their participation in sports.
PowHER Sports is a one-of-a-kind campaign reaching millions of Gen Alpha & Gen Z girls through live events, digital content, and social & earned media. Bringing mentors and sports HERos into girls’ everyday lives, empowering mentorship, building self-confidence, and breaking emotional barriers, this unique brand experience creates a future where girls excel and thrive through their participation in sports.
on the opportunity to align with a propriety initiative reaching millions of girls and parents/guardians via digital content, social, and earned media and thousands more at live and in-person events.
on the opportunity to align with a propriety initiative reaching millions of Gen Alpha & Gen Z girls and their Millennial & Gen X parents/guardians via digital content, social, and earned media and thousands more at live and in-person events.